Web / social / digital

Digital marketing

Responsive Web Design

Now, more than ever, a company’s digital presence can make or break the business. In an age when nearly everyone has a smart device, and an estimated 60% of customers visit company websites using a mobile device – the need for a striking design that lays out flawless across desktop, tablets and mobile is critical to business success. I led the build of just such a site for Dublin Dental Care. 

Content Managed Websites

While I am definitely not a coder or developer, I have a great deal of experience and expertise using many of today’s most popular content management and e-commerce platforms including WordPress, Wix, Shopify and SquareSpace. The best thing about these platforms is that I can build pages, posts and templates that allow other users and collaborators with minimal web design experience to create content, post updates and swap out images on the fly. A great example of this type of project is the site created for Cloud Cover IT. 

Additional Sites:

Social Media Graphics, posts and video Management

Great creative can take your social media presence from average to extraordinary. With just a few clicks or taps anyone on your team can add posts to social media. But knowing how to size graphics and videos to display perfectly WITHOUT skewing, stretching or getting cropped can be a bit tricky (tap or hover to see before image). Maintaining a professional-looking presence takes knowledge of the ever-changing size requirements across all of the most popular platforms including:

  • Facebook
  • Instagram
  • LinkedIn
  • Google My Business
  • TikTok, Snapchat and more.

Sample Social Media Posts

Humor. Informative. Touching. Creating social media content that is smart, targeted, audience-focused and timely is how you make an impact using social medial. 

Here you’ll find a variety of posts that I created for Dublin Dental Care. The company’s focus was growing its Facebook audience, and during my time there we saw a 35% increase in followers, a 50% increase in audience engagement and a 20% increase in new patient appointments booked through Facebook. 

DIGITAL MARKETING

My broad range of skills go beyond that of most graphic designers. I also have a great deal of knowledge,  experience and success using email marketing platforms like Constant Contact, MailChimp and Podio. This includes list management, split testing and content creation. 

I also have extensive knowledge of search engine marketing using GoogleAds including keyword and audience targeting, search and display ads, retargeting, re-marketing and much more. 

Lastly, I make a point to stay current on the latest innovations and best practices for organic Search Engine Optimization. 

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Let's Chat...

I am in search of new permanent and freelance creative opportunities. Feel free to reach out and let's figure out how we can best work together.

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